April 25, 2022

Reasons Why Your Business Needs A Podcast

If you're involved in the running of a business, chances are your day-to-day schedule is flat out. Perhaps you've been looking for new ways to market your services, but you are simply too busy to invest the time required.

This is where podcasts can be your knight in shining armor. Podcasts can be one of the most effective methods for promoting your business. Let's take a look at the top reasons why your business should start podcasting today.

People Are Listening

With every new marketing move you make, there's always a toss-up between risk and reward. In the case of podcasts, great news – the risk is practically nonexistent and the potential rewards are through the roof.

Why? Simply because people are already listening to them. In fact, according to a recent study by Edison Research, 104 million Americans listen to podcasts on a regular basis. That's more than half of the population!

Not only are people listening, but they're also engaged. The same study found that podcast listeners are more likely to take action based on the recommendations they hear – whether it's visiting a website, buying a product, or even attending an event.

Simply put, if your business isn't podcasting, you're missing out on a huge audience of potential customers.

Who's Listening?

Just in case you're worried about attracting the right people, here's some data that will set your mind at ease.

According to Brendin Inc, more than a third of small business owners and employees tune into podcasts. That's great news for SaaS and B2Bs marketing toward small businesses, as podcasts provide a direct way to reach your target market.

But that's not all – podcast listeners also happen to be an affluent bunch. The average listener has a higher income and is more likely to own a home than the average American. They're also more likely to be college-educated and have children.

In other words, podcast listeners are exactly the type of people you want to be targeting with your business. So what happens when you reach them?

Advantages of Broadcasting Your Business

There are plenty of advantages to podcasting your business. Here are some of the most compelling:

1. Establish authority and credibility.

One of the best things about podcasts is that they're a great way to show off your expertise and establish yourself as an authority in your field. When people hear you talking about topics related to your business, they'll start to see you as an expert and be more likely to trust you.

2. Humanize your brand.

Podcasting is a great way to show off the human side of your business. When people hear you talking about the things that are important to you, they'll start to see you as a real person, not just a logo. This can help build trust and encourage people to do business with you.

3. Reach a larger audience.

As we mentioned earlier, millions of Americans listen to podcasts on a monthly basis. That's a huge potential audience for your business. With the help of a good podcasting strategy, you can reach more people than you ever thought possible.

4. Stand out from the competition.

With so many businesses using traditional marketing methods, it can be tough to stand out from the competition. But with a well-executed podcasting strategy, you can set yourself apart and attract new customers.

5. Improve SEO.

Podcasting is a great way to improve your SEO ranking. When you include keywords in your podcast titles and descriptions, they'll help increase your visibility on search engine results pages.

Alongside these six amazing advantages, think about how much time and money you’ll save on advertising. Marketing companies aren’t cheap – and creating your own marketing materials is incredibly time-consuming. 

With podcasts, you don’t need much equipment at all (especially if you’re using an app like Shortcast). You won’t end up spending thousands on marketing strategies, and you’ll have total control over the messaging clients receive. 

Not only that, but clients will have the chance to get to know you and your brand before they even walk through the door. Convenient!

Clearly, podcasting can be a great way to promote your business. Are you ready to get started?

Podcast Your Business with Shortcast

As a business owner, you can't afford to be spending hours recording, choosing equipment, and in front of editing software trying to create a podcast. That's why we created Shortcast Club – the simplest way to create and share your business' podcasts.

With Shortcast, you can easily record, edit, and publish your podcasts in minutes. The Shortcast Club app allows you to record 3-minute segments and seamlessly collate them into a full-length podcast. All you need is your smart phone!

Ready to market your business on platforms like Spotify, Stitcher, Google, and Apple? Start podcasting with Shortcast Club today.