Real estate agents are in an especially good position to take advantage of the podcast boom. Podcasting is the perfect medium for sharing tips, tricks, and insights about the industry, and it's a great way to reach out to potential clients.
If you're thinking about starting a real estate podcast, or if you're looking for ideas for topics to cover, this article is for you. We'll outline some of the most important things to keep in mind when creating a real estate podcast, and we'll give you a list of topics to get you started.
Let's jump right in!
What Should You Talk About?
Podcasts are flexible in terms of content. Anyone can start a podcast on any topic they choose, and there are no strict rules about what you can or can't say.
This flexibility is both a blessing and a curse. It's great because you have the freedom to talk about whatever you want, but it also means that it can be difficult to stand out from the crowd.
When it comes to real estate, what should you talk about in order to attract the masses? Think back to every time a client has emailed you a question and you wrote back a paragraph answer, or ended up talking them through it on the phone. That's a topic!
Let's delve into some more ideas:
- Give tips on what to look for during house inspections
- Talk about the latest trends in staging
- What happens if a seller hasn't moved out at closing?
- Explain escrow and how it works
- Give advice for new agents starting out in the industry
- Interview experienced agents about their career paths
- Share your own personal stories of success or failure in real estate
- How to find the value of a home
- Discuss flood and disaster zones
- Explain the role of buyer and seller agents
- What's wrong with dual agency
- The best ways to market your real estate business
- How to use social media for real estate marketing
- What's happening in the current market and predictions for the future
- Review of homes I toured today
- How do escalation clauses work? Why do some sellers hate them?
- How does the contract process work? What are the different steps and stages?
- What is a mortgage contingency?
- What is my risk if I waive contingencies?
- Under what circumstances will I get my deposits back?
- What is a sale lease back?
- Should I be concerned about being in a flood zone?
- Who is responsible for snow removal?
- How do I know where the lot boundaries are?
- How important is a virtual tour to a home listing?
- How does Zillow work?
- Why is the Zillow/Redfin/online estimate for my home so high/low/good/bad?
- What are the hidden gems in my town?
- Where is the best dog park?
- Where is the best kids park?
- Where is the best water park?
- Where are the tennis courts?
- How do I challenge my tax assessment
- What is the registry of deed?
- What is the town/city debating?
- What is going on with the new development on main street?
- What is your view of off market listings?
- Discuss the history of systemic racism in housing policy
- Discuss fair housing laws and requirements
There are endless possibilities when it comes to podcasting about real estate. The key is to find the topics that are most relevant and interesting to your target market, and then focus on delivering valuable and relevant content.
Keep in mind that your audience is always looking for new content – so make sure to update your podcast regularly with fresh and interesting topics!
There are a few key points to keep in mind.
1. Podcasts should be relatable and informative.
Your audience is made up of real people with real lives, and they're looking for content that's both relatable and informative. When creating your podcast, think about the topics that are most relevant to your target market. What questions do they have about the industry? What challenges do they face? What would they like to learn about?
2. People want to be entertained.
Although real estate is a business topic, that doesn't mean it can't be entertaining. People want to learn, but they also want to be entertained. Podcasts are a great way to do this, and there are no limits to the type of content you can include. Interviews, expert advice, case studies, personal stories – all of these can help keep your podcast interesting and engaging.
3. Podcasts should be valuable and relevant.
Your audience is looking for content that's both valuable and relevant. When creating your podcast, make sure to focus on the topics that are most important to your target market. What are their biggest concerns? What questions do they have about the industry? What can you teach them that will help them succeed?
Here are a few topic examples from some of the most popular real estate podcasts being listened to at the moment:
Quick Hacks to Get More Listings SOLD! (Million Dollar Agent)
How to Compromise on Property (The Real Estate Podcast)
How To Find Balance & Have Boundaries Working In Real Estate (Women Rocking Real Estate)
Should I Continue Investing After 40? (The Property Couch)
COVID-19 Impact and Finding Great Markets (The Investors Podcast Network)
A Contrarian Perspective on Property Market (The Elephant in the Room Property Podcast)
Create Your Podcast with Shortcast
If you’ve chosen a topic, and you’re ready to dive in, Shortcast.club
offers a simple solution.
Using Shortcast, you can create unlimited 3-minute segmented conversations – and all you need is your mobile. Creating shorter podcasts is a great option for real estate agents who are on-the-go, and it’s ideal for easing into the podcasting space.
allows your colleagues or guests to record their segments separately, making it easy to work around conflicting schedules and hectic real estate work life. The app weaves segments together seamlessly, and then you can easily upload to major platforms like Apple, Google, Spotify, and Stitcher.